Design Concept   設計特色
     

B-15, the world’s largest iceburg which split from the Antarctic mainland and sliced into the ocean, broke down into B-15A, B-15M, B-15N, B-15P, … The 5,000 year old pure water floats in the ocean alone.

It can freeze anything to preserve its mighty power.

The design concept calls for awareness for saving ice burgs. The designer combines “the Iceberg” with “forever young” as a metaphor of iceburgs. 

The well disciplined display shelf is not willing to be assimilated by the arrogance. It is there to integrate with the customers, driving their minds of beautification towards their expectations and impressions. Without any fancy and deceiving factors, to preserve the essential elements for creating gorgeous appearances. 

The Sudden Appearance of the Iceberg

The newly iceburg formed is born with tremendous momentum, waiting at the foot of its mother for the greatest journey. The iceberg, with natural lines and angles, flows freely in the harbour leading the trend.

The reflection of light from the cliff (shelf) onto the iceberg (display) is protected and falls onto the stars (ingredients). 

The Cliff of the Ice Shelf

Over a thousand years of endurances, the surfaces are full of traces of history which the nature freely crafted over the years. The cliff is layered representing a ladder to the sky. Without the ancient pines and the naughty eagles, the cliff is taking a glance at the iceberg.

The Special Ingredients

Inside the highly hung bottle gourd contains the enthusiasm and devotions from the sages. Within the gridded boxes are never-ending time and beautification ingredients. The holy altar is filled with wine, dedicate to the followers, who deserve the ageless wellspring.

The Unity under the Ice Hat

Time has passed and left sketches on every face with amorous feelings. The crystal clear setting represents the youth and pureness. The mysterious white Antarctica mainland with surfaces covered with thick snow, saturated through the skin spreading into the inside. The stored energy within is so abundant that never dries. It is just waiting for unify and the praise of such.
 

B-15 - 南極冰架斷裂滑入大海而成的世界最大的冰山,隨著時間的崩解,又分裂成B-15AB-15MB-15NB-15P......這些封存了五千年以上最純淨的水,孤獨地在海洋漂流著。

它可以將任何物體冰封有如恆久典藏的偉大力量。

這是設計此案的靈思來源,並藉此極力呼籲拯救快速消逝的冰山。設計師想把”冰藏”和”青春永駐”結合冰山的意念帶進設計。

一個守序的專櫃區內,不願被同化的脫序演出有如開天闢地,將展示專櫃結合消費者對產品讓人變美的期望與印象,抽離所有的花俏不實,保留最精華純淨的元素打造豔冠群芳的冷傲。

冰山乍現

山崩地裂,子體冰山誕生的氣勢磅薄,

駐足在母體腳下等待偉大的航行,

那些有稜有角的渾然天成,在流動的港灣中引領著時尚風騷。

閃耀的反射如迷霧的冷豔光舞是守護的燈塔,踩著繁華的星子,因貪玩的最美麗的誤點,像邂逅繾綣的仙境。

冰架的懸崖

歷經萬年的鑿切,鬼斧神工的是冷冽的痕跡,在大自然的素材裡盡情揮灑,光雕的層層懸崖,有如參天的階梯。少了盤根錯節的古松和盤踞高傲的孤鷹,自在總是傾斜在觀照的一方。

神奇的配方

高掛的葫蘆裡,聖賢賣的是濟世的熱忱;藏在一格一格藥鋪盒子裡的,賣的則是不流逝的光陰與神奇的美麗配方。裝滿了酒有如神聖的祭壇,奉獻虔誠者,必得滿溢的青春不老之泉。

冰帽下的重逢

歲月流逝的腳步,以不同的風情,在一張張容顏上作畫。晶瑩剔透的花樣年華,既是青春的容顏,亦是極晝極夜的純粹。姍姍然如覆被厚厚冰雪的南極大陸,神祕的白色世界,浸透肌膚的深淺還處處悠遊的內涵,能量蘊藏的豐厚取之不盡用之不竭,

 

等待的只是分別多年重逢時,

 

瞠目結舌後好不容易迸出的一句讚嘆。