Design Concept   設計特色
     

“Our cradle, the beautiful Formosa, is like a mother’s warm hug.

The proud ancestors look after our steps.

They remind us repeatedly, do not forget, do not forget.

They remind us repeatedly, hard work and determination is the road to a new world

From the song “Beautiful Island”

Formosa has been a mysterious island since four hundred years ago, a primeval forest of rare flowers and herbs surrounded by vast and wide seas. God gifted this land to the world and it remained unknown to man for a long time. Still, the island was eventually found, and that was the beginning of its twisted fate.

In the Ching Dynasty, men with braided ponytails and wusha hats came and inhabited this island. The land became acres and acres of sugar cane fields. Sugar canes were then made into brown sugar crystals. The glow from the crystals symbolized the golden treasure they had been searching.

Taipei Leechi was born within such a storyline, nurtured by the bountiful resources that the island of Taiwan has to offer. The designer embodied this rich history, and used it as inspiration to signify our love for this land.

The layered patterns of the counter design remind us of the land formation we once remembered. Just like the classic flavors of Taipei Leechi products. For over a hundred years, it always maintained that classic taste. It added excitement to what could otherwise be a mundane life – an element of surprise, yet familiar and undeniable.

Simple, clean, wood laminated display shelves in jasmine yellow showcase the beauty of this land. The layers of shelving not only represents a time when our ancestors labored over this newfound land, but their persistence and desire for perfection is also reflected in the ingredients of these products. That is what the customer remembers and looks for. When you are here, you can experience the story of this land through the curvy design of the in-store display, the fluid built-in sliding trays, moving gracefully in and out of the design, all tie into the heritage of Taipei Leechi and exhibit the elegance and sweetness of their products.

These delicious sugar crystals and quality ingredients will no longer be unattainable golden treasure between your lips. They are nature’s gifts, displayed under the warm yellow light. Our mother nature, the land we know as Formosa, shared with us her love and resources, and we should always remember to show our love, and remain grateful to her.
 

我們搖籃的美麗島,是母親溫暖的懷抱

驕傲的祖先們正視著,正視著我們的腳步

他們一再重複的叮嚀,不要忘記,不要忘記

他們一再重複的叮嚀,篳路藍縷,以啟山林

-<美麗島>

四百年前福爾摩沙是那神秘的島嶼,奇花異草的原始森林與瀚闊的海洋,上帝的恩賜讓這座島嶼與世隔絕不為人所知。而最後這座島嶼被人挖掘,一路命運多舛。

清領時期到來,那人留著長辮戴著烏紗帽凝視著這座島嶼,山林於是化作了一畝畝的甘蔗林,產作甜美的汁液粹取為深褐的蔗糖結晶,接著它爍爍發光,而我們才知曉那是最初映在眼瞳中所追尋的黃金。

台北犁記就在這樣的背景中誕生,珍惜著台灣豐饒的物產,而這些美味皆來自大地的贈予,設計師追尋著歷史的脈絡,最終表露了對於這塊土地的愛情。

凹曲有致的等高線平台層層相疊遂成了一片山土地,百年來台北犁記積累的味覺記憶,是舌尖上的經典,於是這成了一片柔軟,它起伏在你許許多多的日子,是一驚奇點綴又一平凡不能抹滅。

質樸茉莉黃的木貼皮展櫃就這樣展示著來自這片土地的美味,這一層層積累,是先民歷史上的拓荒鑿刻,也是台北犁記把關道道食材在地的堅持,更是消費者多年的舌尖記憶。你來到這裡,沿著起伏的山陵脈絡感受來自這片土地的美味,展板優雅滑出,它輕盈卻不失穩重的典雅,呼應著台北犁記百年的傳承,雍容端出這些你熟習無法取代的甜。

那些美味的蔗糖結晶及食材早已不再是唇齒間的莫及與高昂爍爍的黃金,但它卻仍舊是來自這土壤孕育的饋贈。溫軟黃光下經典糕餅展示,才發現,我們的母親福爾摩沙,以她豐沃土壤以其能量滋養生命,而我們萬不能夠忘卻,這份土地的愛情及恩惠。